Idea 1: Socialize your culture, not just your technology. The days when businesses controlled the conversation are over, but most businesses haven’t adapted. They use social media as a megaphone, not a telephone. Your whole organization needsto adapt to the empowered customer. Idea 2: Write up a plan. Your social strategy needs just as much forethought as any other business process. Taking the time to plan ahead will pay off. Brent observed, “Strategic users are almost three times more likely to execute activities for engaging prospects than informal users (53% vs. 19%)” — and they were likely to see increased revenues. Idea 3: Cultivate long-term relationships. Retaining your current customers is 5 to 10 times cheaper than acquiring new ones. So why are you blowing all your social media efforts on the short-term sale? Use social media to cultivate the long-term customer experience. Idea 4: Automate as much as you can. A more wide-ranging social strategy means you need to get more efficient.“Automating routine operations frees up even more time that could be better spent focusing on finding ways to more meaningfully engage with customers.” Idea 5: Lean SEO Tactics. Real businesses like yours aren’t doing social media for kicks. Savvy brands are using relevant targeted content to lower customer acquistion cost, and increase organic SEO traffic for a fraction the cost of paid media. For example, we ran a test with one of our customers, Citizen Space and found a $150 blog post generated over 1500 organic clicks. A paid media cost for this same traffic would have ran the client $1500-$4500.